CCR Aice Media Studies
1. How does your product use or challenge conventions AND how does it represent social groups or issues?
When looking back at the music video I made with my partner Jenna I can see that we did use conventions to a certain extent. With this in mind our music video that we made and released onto our blog wasn’t our first idea. So when looking back at my research blog I can see that all the songs chosen are from Disney. This was because our previous song ‘Ma Belle Evangeline’ is a Disney song. This doesn’t contradict the fact disney songs are pop songs and the song we chose after was also pop. When reviewing the use of sounds, camera angles, editing, etc I can see that we used relative similarities to the music videos we stated such as non-diegetic sound, inserts, soft and heavy lighting, and cut away. When trying to find a meaning of a music video you tend to look at the people and or setting it was filmed. Sometimes people dig too deep. All and all this music video doesn’t really have a deep meaning, it's just about a lost dog who is finally found by her owner. We could’ve added more depth into the dog’s perspective and maybe it could’ve given a deeper meaning into the music video, but we didn’t because of the lack of time management we had after switching songs. Stringing away from the music video itself the song has a direct message of love. It’s all about wanting to stick together because of what they have gone through in the past.
2. How does your product engage with audiences AND how would it be distributed as a real media text?
At first glimpse of the music video before you play it you can see an image of a dog. Most people love animals according to my previous knowledge when observing the most liked photos or videos on social media. Our music video gives off more of a home recording vibe. It gives it more authenticity for more relation/connection from other people to be made. They could probably live in a similar neighborhood, similar dog, similar incident of losing an animal by it running it away. This video could maybe even give them hope to other people if their animal has run away and they have yet to find them. If this video was professionally made, I would release it on both YouTube and TikTok. This is because most of today's population watches these things on a daily basis. I tend to see most animal videos are viewed on TikTok because most clips are a bit short. I feel as though if the dog was genuinely lost people would come together to help find her. Many groups are formed on TikTok that have formed because of certain similarities like the loss of someone, a show they like or dislike, clothing brands etc.
3. How did your production skills develop throughout this project?
When first starting the music video we had to select a main topic/main viewing when making the video. We needed something eye-catching. The dog was made into the main attraction. We lacked the funds, actors, and costumes for the first music video idea. We wanted to do something simple and on budget that can contain both of us. (me and Jenna). At the outset, our skills were in their infancy, with a basic understanding of video production and editing. However, as the project unfolded, we honed our abilities in scriptwriting, shot composition, and directing. Jenna's expertise in capturing dynamic shots and my focus on post-production editing meshed seamlessly, creating a harmonious workflow. Working with the dog brought an element of spontaneity and charm to the video, challenging us to adapt and improvise. From capturing the right angles to synchronizing shots with the rhythm of the music, our skills evolved to meet the unique demands of incorporating a furry co-star. We learned to be patient directors, allowing for the unpredictability of working with animals, and discovered the magic that spontaneity can bring to visual storytelling.
Post-production became a canvas for refining our technical skills. Editing to the rhythm of "Never Gonna Give You Up" demanded precision, enhancing our synchronization and timing. Color grading, sound board etc. Working with the dog brought an element of spontaneity and charm to the video, challenging us to adapt and improvise. From capturing the right angles to synchronizing shots with the rhythm of the music, our skills evolved to meet the unique demands of incorporating a furry co-star. We learned to be patient directors, allowing for the unpredictability of working with animals, and discovered the magic that spontaneity can bring to visual storytelling. Post-production became a canvas for refining our technical skills. Editing to the rhythm of "Never Gonna Give You Up" demanded precision, enhancing our synchronization and timing. Color grading, sound design, and special effects added layers of professionalism to our work, transforming a simple video into a polished piece of visual art.
4. How did you integrate technologies – software, hardware and online – in this project?
Overall usage of an iPhone 11 was used to film the music video. This is because we didn’t have access to one of the fancy cameras that most people use. It was also the fact that the iPhone 11, equipped with advanced camera capabilities, (stated from Apple) provides a convenient and portable solution for recording video content. Its high-quality camera allows for crisp and clear footage, and the mobility of a smartphone makes it easy to capture shots in different locations. We still found a way to get our point across in our video. We then used Capcut and iMovie to edit the video. This is because im more experienced with CaptCut and Jenna is more experienced with iMovie. These video editing apps are user-friendly and widely accessible, making them suitable for individuals with varying levels of expertise. They also often come pre-installed on many devices, including iPhones, making them cost-effective choices for editing. They also have pre-installed actions for certain effects. This sums it all up to why we used these things for our video.
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